To find out more, including how to control cookies, see here: Were there any qualities of Dove soap that you could think of but could not get an image to represent it here? There are lots of childhood memories of the respondent associated with the product and hence the above picture was provided. Email required Address never made public. This image comes into the mind of the respondent as the material appears smooth and soft as the silk cloth represented in the image.
Self belief, confidence and success. The ZMET research process Research study participants are usually asked to collect a set of pictures that represent their thoughts and feelings about the topic of interest. For the respondent the ageless picture and the baby picture are similar as being ageless or defying age will be like having a skin like a baby i. January 18, at 6: January 25, at 3: The triad task seeks to identify concepts and distinctions at a higher level.
Dove brand – ZMET Analysis – The Free Mind Confluence
When asked as to what is that extent caase respondent reveals that the self love should not lead to self obsession. According to the respondent the above picture is explained as follows. January 25, at 3: He gave local residents disposable cameras and asked them to take pictures that explain village life.
Metaphors stimulate the workings of the human mind. This shows the confidence in the respondent about the use of the product i.
January 18, at 8: The pictures that participants collect are important non-literal devices for uncovering deeply held, often unconscious, thoughts and feelings. According to the respondent the above picture represents the skin of persons using an ordinary soap and skin of people who use dove soap. This image above is the direct thought that the respondent gets once the name of the brand is heard. Soft, smooth and silky.
January 22, at 3: This is more sort of a direct image. To find out more, including how to control cookies, see here: Satisfaction is the 1 st word that the respondent said when asked about the missing image.
Dove brand – ZMET Analysis
Leave a Reply Cancel reply Enter your comment here Self belief, confidence and success. By this we can say that the respondent or consumers casw a whole will get the confidence that they can use any other product of dove as they have this feeling that using dove will lead them to success. This picture emotionally targets mothers to give their daughter the best of what is available.
The above picture according to the respondent is very important as it deals with longevity of beauty. Milkwhite, cream, butter are the thoughts when the respondent is asked to imagine about dove soap. The imagery revealed ideas that would have been difficult to put into words.
Gerald Zaltman at the Harvard Business School in the early s. This insight spawned an entirely new field of research: Research study participants are usually asked to collect a set of pictures that represent their thoughts and feelings about the topic of interest.
Like Liked by 1 person. Humans think in images, not words. The triad task The triad task seeks to identify concepts and distinctions at a higher level.
ZMET Case Study, Cisco
This is also highlights purity of the soap and its association to milk. The triad task seeks to identify concepts and distinctions at a higher level. January 25, at 2: Jerry Ztudy began thinking about the power of using imagery in research while in Nepal in A set of pictures are shown to the respondent In this case a female aged between 25 — 30 years and the responses are noted. Mothers set the standard for their daughters and this is very evident in the respondents reply.