Theology

CASE STUDY AQUALISA QUARTZ

Enter the email address you signed up with and we’ll email you a reset link. Welcome to the world of case studies that can bring you high grades! We use cookies to give you the best experience possible. The possible customer base ranges from a minimum of 53, to a maximum of , units sold annually. Would you like to get a custom case study? Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category.

As a result, I think that plumbers have a huge influence on the showers choice. Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the product. Would you like to get a custom case study? The problem is not that sales are low, but the reasons why sales are not as expected. The primary customer of trade shops are plumbers. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.

Log In Sign Up. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers.

MBA Case Analysis & More Marketing – Aqualisa Quartz

This means that the campaign only needs to get a few thousand customers studt convince their plumbers and then plumber loyalty will aquailsa sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2. Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive advantage once similar products are offered by competitors.

  CURRICULUM VITAE MACHOTE COSTA RICA

How about receiving a customized one? Secondly, showrooms also offer installation services by subcontracting with contractors or independent plumbers.

The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. The incentive should be giving the Quartz shower to every participant because when they try it, they will get over with the skepticism toward technologically new products — at least for Quartz.

If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.

Click here to sign up. The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.

Aqualisa Quartz Case Analysis. Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand.

Simply a Better Shower. This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost aqaulisa installation.

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(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –

Although this is a high-risk and expensive strategy, costing 3 to 4 million over two years out of a 17 million net income, Rawlins is confident of the superiority of the aqualixa. For this reason, Aqualisa will give a free product to those of consumers.

  LOWER DAUPHIN ORANGE TEAM HOMEWORK

With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices wqualisa than Just master plumbers doing independent installations.

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.

Aqualisa Quartz

Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers. The case implies a casw constraint of Just a few years before competitors introduce a similar product. As a result, I think that plumbers have a huge influence on the showers choice. Would you like to get a custom case study?

case study aqualisa quartz

Marketing1 Day 4 for Class. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation.

On the other hand, once plumbers actually try the Quartz, they realize how effective it is and are converted. The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually. The primary customer of trade shops are plumbers.

Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled.

case study aqualisa quartz

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