The matrix is only a starting point for a discussion on how proposed strategies could be implemented. Archived Highlights Dow 30 Earnings: The company has never paid dividends, but this could be another avenue to boost shareholder returns down the road. Free Press, ; L. Iason Dalavagas April 12, Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations.

The company continues to have one of the highest sales per square foot in the retail industry. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Fiscal Third Quarter Dow 30 Earnings: Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. MIT Press, O. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the firm such as — marketing, finance, operations, management information systems and strategic planning.

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Lululemon Athletica Inc. SWOT Analysis / Matrix

Management stufy indicated that it wants to expand its stores in both Asia and Europe, which had a total of only 11 company-operated units at the end of This brand portfolio can be extremely useful if the organization wants to expand into new product categories.

It provided an evaluation window but not an implementation plan based on strategic competitiveness of Lululemon Athletica Inc.

lululemon case study swot

SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself. While this may not be hurting business with its core audience of higher-income women, this sstudy be a problem as the company tries to expand its audience, or if macro forces cause customers to become more price-conscious.


It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. As of January 31,lululemon operated company stores located in the U. Chandler, Strategy and Structure Cambridge, Mass.: Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning.

SWOT Analysis: lululemon athletica inc.

Despite recent price hikes for many of these goods, the brand continues to pick up steam. As more people around the globe become fitness-conscious, this should allow lululemon to continue to grow. But the company has thus far had only marginal success in expanding its image past this demographic.

Its healthy lifestyle inspired athletic lluulemon is marketed under the lululemon athletica and ivivva brands. The overall casualization of American culture has made it more acceptable to wear casual clothes just about anywhere.

Lululemon Athletica Inc. [SWOT Analysis] Weighted SWOT Matrix

One of the reason why the days inventory is high compare to its competitors is that Lululemon Athletica Inc. It also faces competition from sellers of traditional commodity athletic apparel, such as cotton t-shirts and sweatshirts.

New environment regulations under Paris agreement could be a threat to certain existing product categories. The company can face lawsuits in various markets given – different laws and continuous fluctuations regarding product standards in those markets.

Automation of activities brought consistency of quality to Lululemon Athletica Inc. Most of these companies have existed for far longer than LULU, and many have a more established market presence and larger operating budgets. The lululemon brand is fairly strong in the retail world, and management is trying to leverage this strength into higher sales and earnings.


Growing Lululemon: A SWOT ANALYSIS by Katelynn Havener on Prezi

The company operates in two segments: The Business lululemon athletica designs, manufactures, and distributes athletic apparel. Imitation of the counterfeit and low quality product czse also a threat to Lululemon Athletica Inc.

lululemon case study swot

Free Press, ; L. Strengths Premium Brand Affinity: Subscribers interested in learning more about lululemon should check out our full-page report in The Value Line Investment Survey.

lululemon case study swot

Fitness-related accessories include bags, socks, underwear, yoga mats, and swto bottles. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. Article continues after advertisement Investment in Research and Development is below the fastest growing players in the industry. Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc.

MIT Press, O.

Facing – External Strategic Factors The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term. Fiscal First Quarter Dow 30 Earnings: