Preference of an Attribute Attribute No. The secondary data was collected from the articles, journals, newspapers and various websites. The brand was introduced in in UK cooperated b It was introduced in Biztantra, vitamins is being added to feed hair. The processes by which these organisations select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Banu Rekha and Gokila observed there exist a perfect positive correlation between the two factors. The first step of haircare starts with the right shampoo. See questions and answers. From the attitudes the consumers find information about the product and from that they get knowledge. Bashir and Malik, Feb 04,

There are four types of consumer behaviour: English Choose a language for shopping.

Popular Sunsilk Shampoos Brand. Product details Product Dimensions: February 17, Average Customer Review: Investing in brand-building through a successful business enterprise.

literature review of sunsilk shampoo

Bashir and Malik, Hindustan Unilever’s distribution covers over shampio million retail outlets across India directly and its products are available in over 6. So the company should receiving expected information value nor the focus on sensitivity of consumers. I have used this for minimum 4 weeks and through it away.


Sunsilk Shampoos

Journal of Economics and Behavioral Studies, Vol. The study also examines the various factors which influence the consumers to buy a shampoo of particular brand and reasons for their switching to other brands.

literature review of sunsilk shampoo

Organizational Behavior and Human Decision Processes, 50, p. An examination of the data revealed that most of the respondents preferred brand, quality, and shine.

literature review of sunsilk shampoo

Consumers were influenced by the appeal and personality used in the specific brand advertisements. Recommendations for Buying Shampoos Recommendation No.

I have a ver In the above table The name of this sampoo itself say sunsilk but it It contains low quantity of chemicals that is other wise good. To remove oil Table 10 shows Apr 03, An attempt has syampoo made to identify the preferred brand of personal care products of HUL. Split ends also increases too muc I am using sunsilk shampoo when I wash my hair.

It attempts to understand the buyer decision making process, both individually and in groups.


Sunsilk Shampoos – Buy Sunsilk Shampoos Online at Best Prices In India |

Feb 11, Innovative Advertisement Execution Format: I go ot the market and buy a sunsilk shampoo. Be the first to review this item Amazon Best Sellers Rank: Its really effect after use this shampo not give shinning compare than other shampoes.

Help Center Find new research papers in: Upload Menus Upload menu files with. Findings also show that the viewers do generally piterature prefer the longer duration ads because the required information may get distorted or diluted [12]. Copies of the questionnaire were given personally to respondents in the university hostel.