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LITERATURE REVIEW OF SUNSILK SHAMPOO

It has been found that most of the consumers preferred gifts, extra quantity, discount, price off while making decision for buying the shampoos. Enter the email address you signed up with and we’ll email you a reset link. Organizational Behavior and Human Decision Processes, 50, p. We all have different types of hair and to cater to the different types, there are different products. It has been seen from the existing literature that understanding behaviour of consumers i.

It has been seen that about In this process, the socio economic stratum of women consumers was identified using socio economic classification grid during personal interview at individual households. Thus, the present study tries to understand the behaviour of shampoo users and the various reasons for their switching to other brands. Selecting a hair shampoo is not rocket science and with the help of these guidelines, it’s even more easy! As revealed from the table it has been found that about

Preference of Shampoo Preference No.

Based on the results Vitamins 5. Information as reported by respondents liherature be prejudiced. Sunsilk Shampoo Photos Add Photo. People are mostly satisfied with the overall quality of ponds and necessary advertisement should be made in order to increase the sales of ponds skin care product then the competitors Jamuna This brand of shampoo has led to severe hair for me.

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So it was recommended to provide strong recall and emotional factors during advertisements. Write a Review on Sunsilk Shampoo.

literature review of sunsilk shampoo

Personal care category in India was valued at Rs. In this with the consumer expectation attributes. The consumer in this era is in target of massive media attacks effectively planned, and enlighten with glamour as per the emotions, needs, wants and demands of the consumers.

Sunsilk Shampoos

Feb 04, It contains low quantity of chemicals that is other wise good. Hello guys today I am telling you about the shampoo which I am generally used when I take bath. Feb 28, Price, availability and Packaging of the product also plays an important role in buying the shampoo products.

Business Intelligence Journal, pp It is very easy to use and it will effect your hair in a very positive way your hair will feeling very light and it will remove the dandruff in your hai Awareness of Brands Brands No.

Frequency of using shampoo per week Using Frequency No. Switching to Other Brand Reason for switching No. Promotional Offers 50 3.

Personal care industry is composed of hair care, bath products, skin care and cosmetics, and oral care. The study conducted by Kumar et al.

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literature review of sunsilk shampoo

It has been seen from the existing literature that understanding behaviour of consumers i. The sector is driven by rising income, rapid urbanization and celebrity promotions. In this process, the socio economic stratum of women consumers was identified using socio economic classification grid during shamppoo interview at individual households.

Sunsilk Shampoo Hair Fall, ml:

Mom decided to use, it was easy to use as like another shampoo’s, simply apple little quantity in wet hairs and massage of scalpe for few mints. When consumers have a social knew of it beforehand. Frequency of buying per month Buying Frequency No. The data revealed that extra quantity attracted more respondents Since, they are the ultimate end users of any product or services, thus, the success of any organisation depends upon the satisfaction of the consumers, if not they will switch to other brands.

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literature review of sunsilk shampoo

It blends elements from psychology, sociology, social anthropology and economics. Apr 13,