Marketing

CASE STUDY ON KWALITY WALLS

And for consumers, who eat ice cream only for pleasure, will not be too bothered about the sort of fat used in it. However, when the comparison results in defaming and disparaging the goods of the competitors, it results in product disparagement. The difference in contents of ice-cream and frozen desserts. Yes, they taste like ice cream but they are not made of milk fat but of vegetable fat. Featured Today In Travel.

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Kwality Walls by Usaid Mandvia on Prezi

Follow us on Twitter and Instagram or like our Instagram or like our Facebook page for updates from all constituencies on counting day of the general elections. It held that “the content, intent, manner and storyline of the impugned TVCs seen as a whole, convey a false, untruthful, malicious and negative message” thereby disparaging “the entire category of products known as Frozen Desserts of which the Plaintiff is a market leader” and “also disparaging the products manufactured and sold by the Plaintiff and adversely affecting the business of the Plaintiff.

According to a report by The Business Standard, a leading financial daily, Amul is set to appeal the decision. The content of this article is intended to provide a general guide to the subject matter.

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Gujarat Cooperative Milk Marketing Federation 1 which is dealt with below: Food authority officials and ice cream makers like Amul and Mother Dairy which use dairy fat to make their ice creams, say this amounts to cheating the customers. The advertisements that were aired led the public to believe that frozen desserts were of an inferior quality than milk-based ice creams.

case study on kwality walls

Media, Telecoms, IT, Entertainment. Gujarat Cooperative Milk Marketing Federation 1 which is dealt with below:.

Amul vs. Kwality Walls-Ice Cream Ad War

The only difference is that frozen desserts use vegetable fat instead of dairy fat, which actually makes them healthier as they have lower saturated fat and do not have cholesterol. To verify, just follow the link in the message. Hindustan Uniliver Limited, owner of Kwality Wall’s, who is the market leader in the frozen desserts category at The Bombay High Court raised several pertinent issues but the subject of this article and the issue dealt with herein is whether the television commercials aired by Amul amounted to product disparagement of frozen desserts in general.

HUL claimed that the advertisements TVCs disparaged all the products cade under the category ‘frozen desserts’ and by extension disparaged HUL’s products. Highest voter turnout and usage of VVPATs in all polling stations among many firsts in polling process.

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And for consumers, who eat cawe cream only for pleasure, will not be too bothered about the sort of fat used in it. To address the 2nd point, the Court looked into various other landmark decisions on comparative advertisement. Managing director RS Sodhi Cannes Therefore, the Court held that the entire concept and intent of the commercials was disparaging. Login from existing account Facebook Google Email. This paper provides an overview of the legal framework governing the gambling and gaming industry in India – its evolution through the ages, its magnitude as an industry and its impact on society.

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case study on kwality walls

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