Bloomberg News, This prevent the company from procuring prime and high human traffic areas or even sustaining their existing outlets. They have an open baking area on-site maintains the quality, freshness and variety of the products. Customer can use the stamp to exchange for benefits. With a global staff strength of 7, employees, the Group has a network of over bakery outlets in 16 territories such as Singapore, China, Hong Kong and the Middle East. Prima Deli — http:

Breadtalk is able to have some internal strengths in which are beneficial to the company that includes: By , they expanded the operations by opening another five outlets, and rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. To cater for high production capacity, they acquired more space, machinery and equipment in We’ll occasionally send you account related and promo emails. Breadtalk Ltd oppose its main weaknesses by expanding and merge its market in china, Asian and other Vietnam countries with its low-priced high volume breads and affordability.

Swot Analysis of Breadtalk Group Limited Essay

Eric from Graduateway Hi there, would you like to get an essay? The Breadtalk concept is unique and innovative and this distinguishes the brand from traditional bakeries in the market.

They also have Teochew traditional pastries for Teochew customers. Due to natural disaster, prices of the ingredients will increase. Hence, the raw materials like flour, butter, sugar and fillings for the food items will be affected.

anlaysis Substitutes may range from snack joints in the territory of the business. Strong partnership breadtakk in Asia — http: Therefore, BreadTalk need to introduce new products to capture the customers. Thye Moh Chan is reputed for its authentic hand crafted pastries such as the famous tau sar piah. BreadTalk can also come up with membership card like Prima Deli, to provide discount to the customers.


We use cookies to give you the best experience possible. BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionized the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.

Together with the assistance from vastly experienced senior managers, it brought unprecedented commercial success to the company. Market Strategy BreadTalk uses product concept to market brezdtalk product out to public.

Strategic Management report for Breadtalk | Free Essays –

Depending on the size of the retail outlet, each retail outlet offers about 40 to 60 different items daily. Breadtalk’s retail outlets are located at strategic and accessible places to breadtlk potential customers as having high customer traffic flow is crucial to the success of retail outlets. Porter five forces analysis was used to study the long run projections for review.

breadtalk swot analysis essay

From this, I analysi that BreadTalk is targeting people who are living essay working nearby, with middle-income vreadtalk. Bakery business can be easily set-up if you have the sufficient capital and skill. Political factor constitutes all legal fundamentals like taxation, legislation, deregulation philosophies and labor training Anthony, And their indirect competitors have non-similar but interesting and particular products, which have an increasing number of consumer interests in the market.

With a global staff strength of 7, employees, the Group has a network of over bakery outlets in 16 territories such as Singapore, China, Hong Kong and the Middle East. As part of Breadtalk’s unique concept, the layout of retail outlets are designed such that customers have a clear view of bakery items on display. Breadtalk is headed by George Quek, who has 20 years of experience in the food and beverage industry.


BreadTalk will have to compete will others company Inflation Due to inflation, prices of ingredients increase.

Strategic Management report for Breadtalk

A limited time offer! Bread Society analysos http: They have an open baking area on-site to ensure that the quality, freshness of the products when they reach customers.

Inthe BreadTalk opened 76 new outlets of bakery, bringing the total number of outlets to CIMB report, The company is one of the first to deviate from the traditional bakery standards byintroducing see through glass windows to display its bread making process and kitchen. BreadTalk Products — http: A limited time offer!

breadtalk swot analysis essay

Sometime the environment may pose a threat in which may challenge Breadtalk or may also create fresh opportunities. Example, there is not much different between BreadTalk product and Four Leaves products. Price fluctuations of commodity and raw material and rise in world fuel prices cause the rise of purchasing costs for Breadtalk and the extra cost has to pass over the consumers by increasing the price of their products. Wide Range of Products Breadtalk recognizes that customers have varied needs and changing tastes, and offers a wide variety of products at retail outlets to ensure customer satisfaction.